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4sight licensing solutions, part of 4Kids Entertainment International Limited, has signed three new licensees for the Kennel Club - the largest organisation in the UK specifically dedicated to the health and welfare of dogs, with a broad remit to protect and promote their general wellbeing by investing in education and health initiatives to ensure that dogs are healthy, happy and long-lived.
Licensee Scruffs will be producing a range of dog bedding, dog accessories and puppy starter packs for sale through department stores and pet retailers, Bow Wow Meow will be creating branded pet tags that are engraved with owners’ contact information, whilst Country Cards will produce a broad range of Kennel Club cards that are set to launch to the trade in January 2011 to be sold through arts and crafts stores, department stores, book stores, catalogues, museum stores, newsagents, pet stores, retail chains and online.
“We are delighted with the addition of three new licensees to the Kennel Club licensing programme,” said Helen Fox of the Kennel Club, “4sight are doing an excellent job of strengthening the brand and boosting its profile with UK consumers.”
“These new licensees are part of a licensing programme for the Kennel Club designed to reflect its prestige and popularity amongst UK dog owners, the branding strategy is to secure partners that are consistent with the organisation’s aims and to target products at an older demographic.” said Sandra Vauthier-Cellier, Managing Director of 4sight licensing solutions who also represent the Crufts brand, “We are actively promoting the Kennel Club across a range of sectors, with particular attention to gifts and collectibles for adults and grooming products and toys for dogs.” |
