The agency “El Ocho Licencias y Promociones” has reached an agreement in July with the International Toy Company “Simba Smoby Dickie Group” to license as Master Toy the brand LazyTown. Simba has a very ambitious plan in which over the next two years will develop around a hundred references of products in nearly twenty categories that include: Play Sets, Educational Games, vehicles, costumes, musical games, electronic games, Outdoors, etc.

The well-known toy company will developed many products that the children could start enjoying from the spring of 2011. Already many companies are working on product development. Back to school has been signed with Copywrite Europe Group and its products will see the light on the forthcoming September 2011.

Also we can confirm other important agreements which protect the brand. On September TVE will begin the co-production of 26 new episodes called “LZT Extras”, which confirms the good audiences of the series in the public television.

Educa Borras will release the puzzles with Lazytown. Parramón will manufacture the Sticker and Activity books. After its successful launch of the DVDs of the series, Big Picture will soon launch a music CD with the best themes of the series, as well as PANINI, that will launch in January the magazine with a new look and new content.

El Ocho Licencias y Promociones is also currently closing different categories such as textiles, household or gift, which will be marketed soon. With nearly 10 licensees only 6 months after “El Ocho Licencias y Promociones” reach Lazytown, today they confirm that this TV series is becoming an unprecedented success.