My little Pony - Over 25 years successful

Gorian Consumer Products - June 2010

My little Pony – that is the worldwide famous toy brand by licensor Hasbro. These colorful ponies with their beautiful manes are the favorites of young girls and a successful classic since more than 25 years. This brand grew and increased over the years since it also had great successful license cooperation’s. Place emphasis on the strong brand just like lately the European Fashion Group and TV Mania.

My little Pony has been successfully re-launched in 2003. Kids love the playful ponies. For decades Pinkie Pie, Starsong, Rainbow Dash and more characters gallop into nurseries for “reinless” play fun. Although My little Pony started its long term success story already in the 1980´s the ponies always stayed up to date due to several revisions in the design. But let´s not forget the beginnings! As “retro looks” are always popular licensor decided to also license My little Pony Retro as an independent brand with the original artwork from the 80´s besides the active up-to-date My little Pony look.

Having a look at the category apparel the different target groups of My little Pony and My little Pony Retro are clear-cut. On one side we have the classic target group of 3 to 6 years old girls for My little Pony. They can be curious about the new fashion line of European Fashion Group in stores soon. Besides this The Cookie Company offers ranges of underwear, nightwear and accessories. On the other side we have present mums as target group for My little Pony Retro who still know the brand from their own childhood. Additional young teens are also a well-funded target group as they are interested in the hip retro look. We are happy to pronounce that TV Mania signed for a retro fashion line early this year. The professional licensee-veteran will also create accessories, foot-, rain-, and night-wear for My little Pony Retro.

Toy-licenses for consumer-products - Advantages are obvious

Licensees in general benefit by this brand as they are a beneficiary of the continuously licensor´s marketing efforts. My little Pony owns a high brand awareness and besides area-wide listed toys in stores there a various fantastic license products available. Brands based on toys are in general a really interesting and most notably solid alternative to cinema- and tv-brands. With continuously developed toy worlds licensor Hasbro always brings a new highlights for the brand. No chance for boredom in nurseries with this plenty of variety. Additional licensor invest in lasting eye-catching promotional activities as well as in fresh stimulus at POS.

Please do not hesitate to contact Gorian Consumer Products in case you also want to benefit from the brand My little Pony or My little Pony Retro.