Brand success, new agents and expanded product lines for Classic Peter Rabbit™

For the 3rd straight year Jordan’s foremost company for interactive multimedia, production and entertainment Rubicon Holding, has announced its participation at the Dubai International Character and Licensing Fair. Happening on the 29th November to 1st December 2010 the Dubai International Character and Licensing Fair has been touted as the biggest and most successful licensing event in the Middle East.

Rubicon Holdings is a pioneer in emerging markets which specializes in animation and edutainment dedicated to create a new genre of feature films, television series, short theatricals and webisodes. Rubicon’s co production with MGM has rendered the animated TV series “Pink Panther & Pals. The series has made it to number 1 in the U.K. ratings charts (April 2010) and remains at number 2 in the U.S.A for the 9th week in a row.

Rubicon Holdings also includes e-education and gaming, brand licensing and Themed Entertainment division. E-education and gaming offers a world class solution based on international standards and customized to conform to the official educational curriculum matrices of various countries. Brand licensing covers the licensing and merchandising of its proprietary intellectual properties on a global basis and regionally represents iconic IP's from major studios including MGM, Paramount, CBS Television and is also carrying independent brands like Zorro, Bruce Lee and The Little Prince. The Themed Entertainment division handles value added entertainment services, based on proprietary IP’s in the MENA region and other IP’s involved in new themes, characters and merchandising for parks and attractions.

Character Dubai at the Licensing International Expo Las Vegas East meets West as the Dubai International Character and Licensing Fair takes part at the Licensing International Expo in Las Vegas U.S.A. Slated this coming June 8- 10 at the Mandalay Bay Convention Centre, Character Dubai will banner the Conference session Licensing in Emerging Markets India, Middle East and China. The session will primarily provide opportunities that exist in Middle East.