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Target Entertainment Group has appointed Kidz Entertainment A/S as the licensing sub-agent for the PlayStation® brand and selected PlayStation® software IPs (intellectual properties) across Eastern Europe and Scandinavia. The appointment will see Kidz Entertainment manage a merchandise programme spanning all consumer product categories excluding PlayStation peripherals and PlayStation specific accessories. The PlayStation brand incorporates the PlayStation logo, the format logos: PS one®, PlayStation®2 (PS2™), PSP™ (PlayStation®Portable) and PlayStation®3 (PS3™), DUALSHOCK®3 wireless controller designs and well know PlayStation symbols and phrases like ‘The Game is Just the Start’. The PlayStation IPs licensed to Kidz Entertainment are LittleBigPlanet™, God of War®, Ratchet and Clank®, Wipeout™, EyePet™ and Invizimals™. Richard Woolf, director of licensing at Target Entertainment Group said: “We are delighted to be working with Kidz Entertainment and expanding the PlayStation licensing activities into several new territories.” Morten Geschwendtner, chairman and director of business development of Kidz Entertainment added: “We are delighted with this new deal, which will spearhead our focus on corporate and non-character brands. We have just hired a former Sony employee to head our brand management in this area and are looking forward to developing strong partnerships with licensees and retailers across Scandinavia and Eastern Europe.” |