Panini And Atelier Fixdesign Team Up On The Panini Brand

BRANDORA News - May 2010

The PANINI GROUP and ATELIER FIXDESIGN are pleased to announce the signing of a license agreement to develop an apparel and accessories line inspired by the PANINI experience. ATELIER FIXDESIGN will translate into a fashion range the history of PANINI, whose product has captivated youngsters of all ages for the past fifty years, as well as all the emotions aroused by the legendary PANINI stickers.

The excitement of finding out what stickers are in the packets, swapping doubles, the “Got, Got, Need!” ritual, the games that can be played with stickers, “racing” to complete the album with the Charging Knight and the Bicycle Kick logos are just some of the sensations which will be captured in this range of t-shirts, sweatshirts, button-neck shirts and other products that will be on sale in the best casual and sportswear dedicated stores in 2011, just in time to celebrate PANINI’s 50th anniversary.

The greatest attention will be paid to the fashioning and printing of the articles and thanks to the magic touch of ATELIER FIXDESIGN, they will have a unique look that will best interpret the PANINI brand.