NBA And Top Licensee Announce Licensing Agreement For Fan Products In Europe

BRANDORA Editorial Staff - April 2010

 
The National Basketball Association (NBA) and Top Licensee today announced the signing of a multi-year licensing agreement covering over 40 countries across Europe.

As part of the new agreement, Top Licensee S.r.l, part of Nuzzolo Group, will launch a range of NBA-branded fan items to include key-rings, pins, patch, medals, pennants, USB keys, trolley luggage, pens, mugs, watches and clocks.

"We are excited to be partnering with Top Licensee'" said Ben Morel, Vice President, Global Merchandising EMEA, "Through this partnership, a wealth of new exciting NBA products will be available to our ever-increasing fan base across Europe."

“For us to be an Official NBA Licensee in Europe, is a great opportunity not only for business development, but also a professional and cultural one” says Angelo Nuzzolo the General Manager of Top Licensee srl, and he continues “NBA is one of the most important and recognized brands worldwide, to have the responsibility of managing the license in our categories in Europe and neighboring states is for us a great satisfaction, we will dedicate many resources to the development in order to reach the best results in terms of business and visibility in Europe”.

These exciting new products, featuring a variety of NBA league and team logos will be available online in a dedicated website operated by Top Licensee: www.ilovebasket.eu and in independent, traditional and mass retailers from April 15.