Euro Lizenen: more news from Keith Haring

Euro Lizenzen - March 2010

 

Keith Haring laid the groundwork for his fame as international pop artist in the early 1980ies.

His artwork is simply ingenious. The lively colourful characters of the artist and performer Keith Haring not only appeal to all age groups but wow people from all over the world.

His artwork has unlimited potential. Keith Haring is no short-lived hype; his works have established themselves for years on markets all over the globe. People are craving for new products and accessories to brighten up their surroundings with colour, decoration and the certain something. The market demands for licensed art properties like Keith Haring. His works are admired by many; his art inspires people and speaks a universal language that everybody understands.

Since the 1980ies his famous images are omnipresent and decorate countless day to day items like home & living products, t-shirts, bags, and swatch watches. Leading brand manufacturers and other big names have already joined the Keith Haring family.

The ZARA Men chain stores, flagship of the Inditex Group, offer hot Keith Haring t-shirts and sweatshirts for art-conscious and stylish young men. The t-shirt collection is distributed in more than 60 countries worldwide. The new concept: Shirts serve as canvas. T-shirts provide a neutral background in white, black or grey and thus form a perfect contrast to the colourful graphic design of Keith Haring. One image features a self-portrait of the famous artist. The new line is comprised of four t-shirts and two sweatshirts. By the way, those t-shirts soon move into show windows of Zara flagship stores in London, Paris, New York, Berlin, Madrid, Barcelona, Seoul, Beijing, Buenos Aires, and Sao Paulo.

Even the show windows of the cult concept store Colette in Paris currently shines in Keith Haring splendour – due to a limited sneaker collection by Tommy Hilfiger, who dedicates a line of rubber boots and trainers for young & old to the famous pop artist. At the moment, those fine shoes are exclusively distributed by Colette. In September 2010 the new Keith Haring footwear collection will make its official market debut in selected shoe shops and department stores. Tommy Hilfiger’s shoe collection is the latest Keith Haring line directly available in retail shops.

SIGG, manufacturer of the famous original Swiss aluminium bottles, offer a line of Keith Haring design bottles to the worldwide market. “These bottles are really beautiful and stand for Haring’s attitude towards life. What is more, the bottles promote environmental awareness as they avoid waste involved in buying disposable PET bottles”, said Günter Vetter, Managing Director, Euro Lizenzen.

The spirit of Keith Haring is fabled for graffiti design and today available with products by Lucia, including hard top cases, trolleys, and beauty-cases.

No doubt, that i-phone, Blackberrie and notebook cases by pan-European Keith Haring licensee Giraudi will soon also be an absolute must-have for all fashion fans and art enthusiasts.

This autumn Ravensburger Company will release a 32 256 pieces puzzle and thus provide a real intellectual challenge for all puzzle fans. World’s largest Keith Haring puzzle has been introduced at the 2010 International Toy Fair in Nuremberg. A real superlative sized 5.44 x 1.92 metres!

Now a major collector of artwork by pop and urban art icon Keith Haring even opened the doors of world’s first Keith Haring Museum in Japan! The Museum was designed by star architect Atsushi Kitagawara and combines modern architecture, natural Japanese surroundings and Keith Haring’s energized style.

If you happen to visit Japan some time soon, you should definitely arrange a side trip to the Nakamura Keith Haring Museum and send Euro Lizenzen some spectacular pictures!