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Advanstar Global Licensing Group has announced the return of leading licensor Hasbro after a 6 year absence from the show floor. Hasbro will take its place alongside new exhibitors to include Dream Entertainment, Paramount Licensing, Biplano SA, Hallmark, Smart Brands, Skechers, Backstage Srl, Kellogg Vintage Archive, Dominique Vari, King Features and Bulls Press.
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As a result of the 2009 show’s massive 13.5% attendance increase, several exhibitors have taken increased stand sizes to accommodate more meetings and product display such as Mattel Brands Consumer Products, The Licensing Company, Start Licensing, Walker Books, LEGO, Classic Media and Mondo TV. Over 130 exhibitors have now signed to exhibit in 2010, making it the fastest selling Brand Licensing Europe show to date, with the show’s overall size up a staggering 40% compared with this time last year.
Jessica Blue, event director commented “ever since the doors closed on last year’s show we have been inundated with bookings and we anticipate Olympia Grand Hall’s ground floor will soon sell out. Although this is obviously fantastic news, we will still be working hard to ensure this year’s show delivers on its promise to both visitors and exhibitors. We will continue to listen to the needs of the licensing community and ensure that 2010 is the best year yet”. |
Brand Licensing Europe 2010 takes place from 29 – 30 September at Olympia’s Grand Hall in London. |
