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Hidden City Entertainment, Inc., rights holder of the Bella Sara™ brand, is pleased to announce the expansion of the Bella Sara™ toy line from leading toymaker and Bella Sara™ licensee, JAKKS Pacific. JAKKS’ new assortment of Bella Sara Magical Horses brings Bella Sara’s magical world of horses to life, and is now available at retailers nationwide. JAKKS’ collectible Bella Sara™ figures feature a variety of the most recognizable horse characters for the avid collector. The key items in the spring line-up include the Bella Sara Magical Horse collection, complete with secret codes for additional play at BellaSara.com. Each code will unlock exciting adventure games and allow girls to discover the magical online world of North of North. The secret codes found in the JAKKS single horse toys contain exclusive adventures that cannot be found in any other Bella Sara™ products. To complete the fun, girls can play with their Magical Horse figures with the Bella’s Ball Playset! Also included are the beautiful Mom & Baby figures. Equipped with magnetic noses, these mom and daughter horses can share sweet kisses with one another. Mom & Baby figures are available in a variety of styles including the brand’s namesake horse Bella and her daughter Bellissa. “We are pleased with the early response to this magical line of Bella Sara™ horse figures and that we’re now able to offer fans the complete line at more retailers nationwide,” commented Jennifer Richmond, senior vice president, licensing and media, JAKKS Pacific. “We think horse collectors and fans of the property will love the adorable features such as the tenderly nuzzling Mom and Baby figures, and vibrant colors and decoration of the figures that bring the horses of Bella Sara™ to life.” First introduced to the North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara™ quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara™ has widened its family of products from trading cards and an online world (BellaSara.com) to DVDs, toys, books, games, puzzles and more through various licensing agreements. New Bella Sara™ Magical Horses are available at Shop.BellaSara.com, Target, and in the trading card aisle in select Wal-Mart stores. The products will soon be available at Toys “R” Us. For more information on Bella Sara™ products and availability, visit BellaSara.com. |
