Food manufacturer Gunz Warenhandels GmbH will introduce a new product range of foodstuffs featuring the famous Flintstones to the market in the beginning of 2010. This makes Gunz one of the newest licensing partners of Warner Bros. Consumer Products, from which the Austria-based company has acquired the licensing rights. The Flintstones range will include more than 30 new food articles and the assortment will be presented at ISM, the world’s biggest confectionery trade fair in Cologne, for the first time. The extraordinary variety of food products will set a new course in the food market. The Flintstones range includes croissants, muffins, marshmallows, kid’s beverages, checkout area products, chewy candies, lollipops, fizzies, edible paper and popcorn. All articles will feature the popular cartoon heroes Fred, Barney, Wilma or Betty.

”From next year onwards it will be easy for the retail market to arrange an attractive impulse-buy assortment or a strong-selling secondary placement with matching advertising and marketing material from different classes of articles“, say both Gunz CEOs Helmut and Werner Gunz.

“We are very happy to be able to cooperate with such an old-established company as Gunz“, adds Peter Bichler, General Manager Warner Bros. Consumer Products Germany and Austria. “For generations the Flintstones have offered the best entertainment possible for young and old and the high-quality products of Gunz are the perfect match in order to convey the positive image of these famous cartoon heroes.”

„Food production is one of the top-selling sectors in licensing and we are very positive concerning the future development of the licensing market. With the Flintstones license we were able to acquire an all-time stone-age classic, which will be a lot of fun for our consumers“, agrees Manuel Gohm, Marketing Gunz Warenhandels GmbH.

“In addition to that, the assortment will be continuously expanded over the next two years“, says Matthias Lechthaler, Purchasing Gunz Warenhandels GmbH.

The Gunz Warenhandels GmbH, a family business with a rich tradition, will make their first movements on the licensing stage with the Flintstones and will use the opportunity in this new business segment to enlarge the established product assortment of the company even further.