Continental Licensees join the Gogo’s Crazy Bones Licensing Programme

Bulldog Licensing has announced that four new European licensees have come on board for hit kids’ property Gogo’s Crazy Bones.

Released last year in the UK, Gogo’s has since developed into a massive brand, which in turn has led to huge interest from the licensing community. UK licensees now include Bacup for footwear, Sambro for stationery, Portico for greetings cards, Pyramid for posters, Roy Lowe and Sons for socks, Infocado for calendars, Zap for bedding, Halsall for wheeled toys, Poetic Gem for apparel, MV Sports and Leisure for plush, Alpa for back to school and giftware, Vogue for lunch boxes and bottles, Winning Moves for Top Trumps, and Penguin and Random House for publishing.

The success of Gogo’s in Spain, Benelux and Germany has led to huge levels of interest from the European licensing community and the new licensees include Glow Europe for apparel, stationery and gift plush alongside Van der Erve for apparel accessories, both in the Benelux. Publishing and posters are already en route to the Benelux via deals with Pyramid who are distributing their posters through Hole in the Wall; and both Penguin and Random House who will be distributing through Glow Europe. Belltex has also joined the ever-growing team to produce bedding for the Benelux, Germany and Spain. Meanwhile, Medialive is developing publishing lines in Spain as well as distributing the Penguin publishing lines in the territory and Winning Moves is also set to release its Top Trumps line across Europe following an extremely successful launch in the UK.

“Gogo’s Crazy Bones has the Midas touch – the brand is proving to be phenomenally successful wherever it has launched and licensees across Europe are desperate to get involved,” says Bulldog MD Rob Corney.