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At this year’s Macy’s Thanksgiving Day Parade, kids will be taking a short detour from the outrageous balloon floats, band performances, and other festivities to head to Toys ‘R Us in Times Square for retail’s hottest collectible toy – Gogo’s Crazy Bones. TRU Time Square will be handing out over a million promotional Gogo’s packs to parade goers at the annual event, it was announced today by George Irwin, CEO/Toycoon of iToys. Released only two months ago, Gogo’s Crazy Bones, is selling like crazy across the U.S. mass retail market. Distributed by iToys, Gogo’s Crazy Bones has emerged as a top-seller in major big-box retailers as Wal-Mart, Target and Toys ‘R Us. Joy Tashjian Marketing Group is the North American licensing agent on behalf of the brand. Gogo’s Crazy Bones are collectible figures that kids can play games with and are available in three packs, five packs and collector tins and feature more than 100 characters in multiple colors and designs. Each Gogo’s Crazy Bones character has its own personality, strength, power, and score to enhance collectability. Gogo’s Crazy Bones are released in series of 80 collectable figures, each available in 5 colors with an additional 15 Wanted and 5 Most Wanted figures which are rarer than the rest of the range. Ten exclusive characters also appear in special-edition Collector Tins sold through the toy aisle. Kids around the world use these figures to play a number of games ranging from scoring where the player throws their Gogo’s in the air and scores points depending on how their figure lands to far more complicated games including Gogo’s battle tournaments and more! Gogo’s Crazy Bones is a Bulldog Licensing Limited property owned by Magic Box International and PPI Worldwide Group. iToys serves as the master toy licensee. Already the number one collectable toy in the UK, Spain and Germany, Gogo’s have had a hugely successful launch in Australia and the Nordics prior to their debut in the US. Bulldog has already secured one of the strongest licensing programmes in the UK market and this is supported by all leading retailers in the territory and has a huge presence across the independent sector. |
