Adventures on horse farm: Evi by Simba Toys

SIMBA DICKIE GROUP - October 2009

Also this year Simba Toys play to the diversity of their Evi Love doll concept and release many new fabulous play sets. A wonderful large themed world provides girls with many new exciting opportunities to play with their 11 centimetres high favourite doll. Evi gives horse enthusiasts a ride on her Evi Horse Trailer and takes them to her lovely horse farm. Many accessories all around horse stables provide young girls with countless opportunities to play. And many exciting adventures are still waiting for Evi and her cute little pony.

Simba Toys launch a two-month promotion campaign in October to set the stage for Evi Love’s world of horses. The Christmas campaign is tailor-made for the main target group and focuses on TV spots, accompanied by web presence and advertisement in girl magazines.

Another highlight is the new Evi Love Magazine, distributed for free at the POS. The magazine provides entertainment and fun for girls and displays the wonderful world of Evi Love.

Due to great value for money, the Evi Love brand has been able to win considerable market shares within the last few years. Carefully designed sets in best quality provide high play value for girls.