Chorion Reaches For The Stars With The Little Prince

BRANDORA Editorial Staff - September 2009

Secures licensing rights to the much-loved property in the UK and Eire

Leading family entertainment producer and distributor Chorion has been appointed to represent the licensing rights to Antoine de Saint-Exupéry’s much-loved literary property The Little Prince in the UK and Eire. The deal was brokered between Chorion and Antoine de Saint-Exupéry Estate.

Written by Antoine de Saint-Exupéry, The Little Prince was first published in New York in 1943 and has been in print ever since. A total of 136 million books have been sold worldwide, with 20 million alone in the English language.

Chorion will be representing all licensing and merchandising and promotions based on the classic book property and will be starting to look for potential partners at Brand Licensing Europe later this month.

Bettina Koeckler, Senior Vice President, Licensing EMEA at Chorion says: “The Little Prince is a perfect addition to our portfolio and we are excited to be working on such a beloved, internationally renowned property. We look forward to building the brand in the UK and bringing new products to the market for all members of the family.”

Olivier d’Agay, Director of Antoine de Saint Exupery Estate comments: “Chorion has a real expertise to represent classic characters with worldwide appeal and develops quality family entertainment brands with innovation and integrity. Chorion’s positioning and vision convinced us that they are the appropriate agent for licensing representation of Le Petit Prince in the UK and Eire.”

Few stories are as widely read and as universally cherished by children and adults alike as The Little Prince. Read by millions of people in more than 180 languages and dialects, The Little Prince continues to capture the hearts of readers of all ages. The Little Prince tells the story of an aviator whose plane is forced down in the Sahara Desert where he encounters a little prince from a small planet who relates his adventures in seeking the secret of what is important in life.