Europe’s major licensing companies and agencies once again meet at Munich’s grand hotel Bayerischer Hof. On 4 November 2009 the hotel turns into a show floor for one of the most important events of licensing business in Germany: The Licensing Market 2009. Save the date!

The Licensing Market has long become a fixed date in the schedule of licensing events throughout Europe.

Exciting seminars provide comprehensive information; top class speakers give new impulse and fresh ideas; experts from different areas including retail deliver insights into the licensing market and prospects of future licensing hits. And of course, there is the annual presentation of the coveted Lima Germany Awards to acknowledge the industry’s best.

“We are thrilled by the great interest the Licensing Market 2009 attracts. Even now our showrooms are fully booked”, said Heike Winner, responsible event manager and managing director, LIMA Germany. All major licensors including Bavaria Sonor, Copyright Promotions, CTM, The Licensing Company, MTV Nickelodeon, Euro Lizenzen, M4e, g.l.a.m, MM MerchandisingMedia, Studio 100, Telepool, The Walt Disney Company, Warner Bros., SuperRTL, Kiddinx Merchandising, TV Loonland, Via Regia, WDR, ZDF Enterprises, Fremantle Licensing and many more have already booked their show rooms and info points to introduce their latest acquisitions and developments. … And many more are expected to join the roster within the next days …

“To me it is a great success that more and more licensees take interest in exhibiting at the Licensing Market. This year the Fipo Group, Foreign Media, Kaufmann Neuheiten, Baros, United Labels, BIP Holland, The Cookie Company, P.o.s Handelsgesellschaft and many other manufacturer will present their licensed products on the show floor. Thus we increase the focus on retail and promote the idea of displaying the whole chain of licensing form the idea to the product”, said Heike Winner.

What is more, the Licensing Market may again rely on top-class media support. Major media partners include W&V and BRANDORA, Das Spielzeug and LICENSING PRESS. However, not only media and exhibitors appreciate the German Marketplace of Licenses – the event also receives remarkable financial support from famous sponsors including Fipo Group, TV Mania, ZDF Enterprises, SuperRTL, BIP Holland and The Cookie Company.

The glamorous LIMA Gala with the presentation of the coveted 2009 LIMA Germany Award will take place in the evening at the Hotel Bayerischer Hof.