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On Monday, 16. March 2009, the animated TV series HUNTIK, which is distributed by Gruenwald based brand management and media company m4e AG, had a successful launch on RTL II. The action adventures series, produced by Big Bocca Productions and the Italian hit animation studio Rainbow S.p.A., reached a market share of 8.2%* at general audience, aged 14-49 years, ranking clearly above the broadcaster’s average rating. In the target group for boys 6-13 years, HUNTIK reached 60,000 viewers with a market share of 28.7% at the first broadcast, averaging 21% in its first week. In the course of its international success, Big Bocca Productions and Rainbow S.p.A. announced the production of a second season of HUNTIK. After the series was likewise successfully launched in Italy at Rai Due, in the US at CW4Kids and in the UK at Jetix, the production of 26 new episodes received greenlight. The broadcast of season 2 is planned for end of 2010. Since Thursday, 19. March, the series is also available on DVD in Germany. Volume 1 with the first 6 episodes of season 1 was released by m4e Home Entertainment and features bonus materials like the HUNTIK Music Maker by Magix, for producing own HUNTIK songs on PC, or an animated tutorial for the HUNTIK trading card game, which was released on 20. March 2009. The series HUNTIK is an original action adventure property, created and directed by Iginio Straffi, the author of the Winx Club, and co-produced through a partnership between Big Bocca Productions, the leading content creator & animation studio Rainbow S.p.A. and the brand management and media company m4e AG. Magic, mystery, mythology and adventure come together in HUNTIK, a fantastic new adventure property for kids (focus on boys) aged 8-16 years. “The great success of HUNTIK especially in Italy and in the US drove us to conceive and realize the second season. The new episodes of HUNTIK will explore new territories all around the world, travelling through the continents. Our world is so rich of wonderful and mysterious legends belonging to the most important traditions and cultures that we cannot really stop telling our sons through this ambitious animation series”, says Iginio Straffi, owner of Rainbow S.p.A. and creator of the world famous animation series of Winx Club. “After HUNTIK caught a great deal of international attention before its international broadcast debut due to being honoured with several international prizes, we are extremely happy that the series now comes up to the high expectations. Through the production start of season 2 we will be able to continue with brand development on a long term basis”, concludes Hans Ulrich Stoef, CEO of m4e AG. |
