From April 29th 2009 the popular and famous Looney Tunes will be available at Tchibo stores. Warner Bros. Consumer Products and Tchibo developed a new collection that incldues T-shirts for children, children dinnerware and blow-up body boards. The collection focuses on the cool and fancy Looney Tunes; with Tweety, the cute, yellow canary on products for girls, and Bugs Bunny and Daffy Duck as the stars for the boys collection. Tchibo, one of Germany’s biggest business retailers, will distribute the Looney Tunes Active collection in all channels of distribution, including the Tchibo stores, the Tchibo deposit shops, as well as the internet shop www.tchibo.de.

Looney Tunes Active! is a global initiative under the Looney Tunes umbrella that uses the Looney Tunes characters as ambassadors of fitness for children. Since the start in 2006 Looney Tunes Active has developed into one of the most dynamic trade marks worldwide. Growing up with the funny cartoons, the Looney Tunes characters are associated with positive memories by most parents and continue to excite the next generation.

“The Looney Tunes animated characters are iconic with a global heritage that resonates with children and parents alike. Being naturally active and defined by their unique high-energy humour, they are amongst the most credible characters to promote a more active message to children.” said Pilar Zulueta, Senior Vice President and General Manager, Warner Bros. Consumer Products, Europe, Middle East and Africa. “The Looney Tunes have been regularly associated with sport in all parts of the world for more than 20 years, therefore Looney Tunes Active! is a natural and very timely evolution for the brand and one that is capturing the imagination of children right across Europe.”

“We are very happy about the cooperation with Tchibo,” adds Peter Bichler, General Manager of Warner Bros. Consumer Products Germany and Austria. “Tchibo is not only one of the best known retailers in Germany, but also stands for high quality and a unique and innovative business concept. So the company is a perfect partner for the Looney Tunes. The cooperation ideally completes our large-scale Looney Tunes Active! Campaign that continues this year with Looney Tunes Sportparty events in schools and with roadshows all over Germany.”

„The Looney Tunes perfectly match Tchibo and our little customers,“ says Christine Rampold, Head of Category Active & Kids at Tchibo. “They represent activity and lead children for an active life style. This is a very topical and important issue for children and young people we want to support. The cooperation with Warner Bros. Consumer Products has turned out to be very constructive.”