ER Brings Kids And Family Programming To iTunes

Brandora News - November 2008

 
He-Man®, Trumpton™ and Rupert Bear® now available on the iTunes Store in the UK

Entertainment Rights (ER) Plc the UK’s leading global media group specialising in the origination, acquisition and distribution of children’s and family programming, characters and brands today announced its TV content is now available for download and purchase on the iTunes Store in the UK (www.apple.com/uk/iTunes).

iTunes customers in the UK can now download such popular ER brands as Finley the Fire Engine™, He-Man®, Trumpton™, George of the Jungle™, Frankenstein’s Cat, Rupert Bear® and Chigley and watch them on an iPod classic, iPod nano with video, iPhone and on a widescreen TV with Apple TV. Further classic programming from ER’s 3,700 hours of content, including Postman Pat® and She-Ra®, will be available on iTunes in the coming weeks.

Laura Turner Laing, VP, Global Digital Media & Music, Entertainment Rights Plc commented: “ER’s ambition is to be where the audience is and this launch with iTunes signals another significant step in ensuring the company delivers on its multiplatform strategy to exploit its brands in the digital environment. The iTunes Store also provides the company with an excellent opportunity in which to distribute its pre-school content outside of the traditional linear TV environment.”