“Good Bye Kitty” is a property owned by the fashion label David and Goliath. Fortunately, this unfortunate cat has more lives than the usual nine.

David & Goliath items are cool, stylish and definitely setting new trends. Their first property “Boys are Stupid ® - Throw Rocks at Them” was originally licensed for t-shirts, but David and Goliath soon added sleep wear, fashion, accessories and foot wear to their successful collection. Other properties and characters including “Trendy Wendy”, “Dumb Blonde” or “Jack the Nero” followed hot on the heels.

All properties mainly target 12- to 24-year-olds. However, the company also features fashion lines for infants, toddlers and children – to brighten up dull daily routine.

With more than 80 characters David & Goliath is successfully sold at Kohl’s, Sears, and Mervyns. In Europe, their clothing is distributed by Peek & Cloppenburg and other mid-range fashion boutiques.

Up to now, 15 special stores have opened their doors in the USA, UK and Spain. Another 20 are to follow before 2012.

More than 3500 different products have been launched to the market. Recently, Celebrities Entertainment has been able to sign new licensees like Pyramid Posters (calendars and posters), EMP G/A/S (shirts – mail order), Marbel Italien (textiles), Contrast Skandinavien (textiles) and Roy Lowe UK (socks and underwear). Additional agreements for apparel and accessories are in the pipeline.

An extensive style guide and well-designed samples of fashion and children’s clothing are made available to all new licensees. What is more, Celebrities Entertainment plans to expand the following categories: apparel, footwear, stationery, gifts, fashion accessories, games and toys, electronics, jewellery, timepieces, bags, and mobiles.

David & Goliath.....Where Being Stupid is Smart!