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Weiteres Potenzial in Textilien, Bettwäsche, Schreibwaren, Kinderbücher, Outdoor, Spiele und Geschenkartikel
Most recent licensing partners for MILA – Design with a smile are Heunec Company and teNeues Publishing. Both licensees are convinced of the strong long-term potential the brand offers, as the philosophy “exclusive design in colourful realization” appeals to the young and the old. MILA’s guidelines are: "Life is beautiful!” and "Hi – let’s smile!"
teNeues will release a family calendar for 2010, thus appealing to the whole MILA target group “family”. From 2009 Heunec will bring a large plush collection featuring the brand’s guidelines to the German market.
Each season MILA adds new designs and products to their existing portfolio. This autumn they will launch the new properties Ole the Viking, Little Prince, Little Princess (for Kids) and the family design “We are Family” throughout Germany.
Today the product portfolio consists of more than 1600 licensed products distributed all over Europe.
Yet some categories and product groups are still available. Celebrities Entertainment markets and manages the MILA brand for Europe and is currently looking for cooperation partners in the following categories: textiles, beddings, stationery, children’s books, outdoor, games and gift items. | 
