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The upper Franconian manufacturer of inline skate equipment POWERSLIDE GmbH, well-known by its brand collections of Hot Wheels™ and Barbie™ skating products, has joined the league of licensees of Warner Bros. Consumer Products. During this summer, the company introduces its new Batman™ skate collection consisting of inline skates, scooters and skateboards with matching protective gear. With the start of the new season in February 2009 the new line will be available in trade. „Batman is a brand that has long attained cult status – and POWERSLIDE is one of the leading suppliers of high-quality sports equipment. The cooperation with Warner Bros. Consumer Products presents a fantastic opportunity to encourage the motor activity of today’s children and elate them even more for inline skating. For POWERSLIDE the cooperation is a consistent further development of our brand-oriented, high-quality product strategy“, says Matthias Knoll, CEO of POWERSLIDE GmbH. In light of recent events, POWERSLIDE and Warner Bros. Consumer Products already developed four skateboard models that will be available in trade right after the release of the successful blockbuster “The Dark Knight” in September. |
