TV-Loonland has inked a deal for a range of plush toys based on its international hit show THE OWL (52 x 1 minute) with number one independent UK toy firm, Vivid Imaginations. In addition to Vivid’s new license, the success of this short comedy continues with yet further key deals being closed with broadcasters and home video partners around the world.

Top terrestrial broadcasters, Mediaset in Italy and RTVE in Spain are the latest partners to pick up this series for TV placement whilst THE OWL furthers her presence in Spain with Tribanda Pictures securing home video rights. Proving perfect for new media opportunities also, THE OWL is already available on Verizon mobile network in the United States and will be going live on UK operator ‘3’ this month with all other leading UK networks to follow in July.

Now sold into over 185 territories, momentum gathers as THE OWL continues to be scheduled next to channels’ top performing shows. The series consistently enjoys impressive ratings in the UK on BBC kids channel CBBC. Just one month after launch, THE OWL ranked #3 show overall across all UK multi-channels. The ratings are so good in France that FRANCE 3 decided to create a special block called CHOUETTE TOOWAM where the Owl introduces other TV series.

Securing this partnership with Vivid is the perfect start to THE OWL’s licensing and merchandising career. In response to the deal, Vivid’s Marketing and Licensing Director, Emma Sherski comments: “The Owl has a merciless charm that appeals to everyone’s mischievous side and we immediately likened the character and the opportunity to that of global hits Flat Eric and the Crazy Frog”. Elaborating on their launch plans, Sherski states: “We are fast tracking production of a range of plush toys for this Christmas to reach territories where The Owl is already a hit including UK, France, US and the Nordic region”

The 52 episodes of one minute comedy shorts track the hazardous escapades of a feisty pink Owl who unfortunately cannot seem to avoid being on the receiving end of catastrophe at each show’s finale!

TV Loonland’s Head of Licensing & Merchandising, Bernd Conrad comments "We are thrilled to be working with Vivid on THE OWL. Once again, Vivid proves to be an innovative company who has made the right choice - THE OWL has a lot of potential and Vivid’s exciting new range will definitely be a hit throughout international markets".