4 Tronyx is New Licensee of Warner Bros. Consumer Products

Warner Bros. - May 2008

 
Batman, Superman, Tweety and the Looney Tunes as design surfaces for mobile phones, iPods, game consoles and laptops

4 Tronyx Entertainment GmbH has joined the league of licensees of Warner Bros. Consumer Products. With their product line YOUNiiK® the company offers trendy accessories for electronic devices. YOUNiiK® outfits are sepcialized, perfectly fitted design foils, which make every mobile a unique piece and additionally protect its surface. YOUNiiKs are available for MP3 players, laptops, iPods, game consoles and many other devices. Now the foils are featuring popular themes like Batman, Superman, Wonder Woman, Tweety and the Looney Tunes.

Warner Bros. Consumer Products represents unique comic characters, which have long attained cult status – and YOUNiiK has established a reputation for individual styling options for mobiles & Co. The cooperation with Warner Bros. Consumer Products offers a fantastic opportunity to spread the message of Tweety, the Looney Tunes, Superman and Batman via a completey new form factor and to place the characters in a cutting-edge, lifestyle-oriented environment guaranteeing permanent presence. For YOUNiiK „the cooperation is a consistent further development of our brand-oriented, high-quality product strategy“, says Bert Frey, CEO of 4TRONYX Entertainment GmbH.

„YOUNiiK is an innovative product for a young and trandy target group. Therefore it is the perfect match for our entertainment licenses. Batman and Superman are the most popluar and coolest super heroes of the world and have set trends in the world of fashion and accessories”, says Peter Bichler, General Manager Warner Bros. Consumer Products Germany and Austria. Tweety as a lifestyle brand, the Looney Tunes and Wonder Woman offer a younger and female target group the perfekt motives for the individual styling of their mobiles & Co.“