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NVCP in the UK and France will exclusively represent the property across publishing, interactive (PC games, game consoles etc.), apparel, accessories, toys, games and paper product. The deal, announced today by Clare Piggott, VP, Consumer Products, Nickelodeon UK, will see a licensing programme roll out in the UK, from Autumn 2008. The first phase of product rollout will take place from autumn/winter 2008 and will be followed by a larger range of product launches in Spring 2009. The aspirational and age appropriate ranges will target girls aged 7 to 12. Clare Piggott said:“’H2O – Just Add Water’ has been a phenomenal ratings success for Nickelodeon UK and its incredible appeal to tweens and girls makes it an ideal property to translate into targeted consumer product categories. Nickelodeon is the premiere kids' platform in the UK and we look forward to working with key licensing partners to bring this very special TV show to life.” ‘H20 – Just Add Water’ premiered in the UK in April 2007 exclusively on Nickelodeon, and proved to be an instant success. With over 2 million° kids tuning in by the end of the year, it was the #1°° ranking new show amongst girls aged 10-15 and the best performing show of the year on Nickelodeon in it’s time slot°°°. Fred Burcksen, ZDF Enterprises Vice President Distribution, Merchandising and Investments, says: "With its high production value and loveable mermaids, ‘H2O – Just Add Water’ has a huge branding potential all over the world. As the lead merchandising agency for Europe, ZDF Enterprises has already closed several merchandising and licensing deals for Benelux, Italy and Spain, negotiations for the US market are being conducted. ZDF Enterprises is extremely pleased to have a strong partnership with Nickelodeon Viacom Consumer Products for the UK and France and will give any assistance required to ensure a significant merchandising success in these territories." These days kids in over 120 territories around the world can already enjoy the series on a wide range of television channels including France 2, RTI/Mediaset, Antena 3, Nickelodeon UK, Nickelodeon France, Nickelodeon Spain, Cartoon Network Latin America, Jetix Europe, ORF, YLE, NRK, KBS and TG4. The magical adventure-drama series is about three teenage friends, with a splash of magic. When three normal teenage girls stumble upon an ancient cavern, they undergo a transformation that will change their lives forever. H2O, sees three very different girls facing everyday teen problems with an added twist – they’re mermaids with incredible powers over water. Emma, Cleo and Rikki are sixteen year old girls growing up on the sun-drenched beaches of the Gold Coast. H2O is already extremely successful in Australia, enjoying great sales on publishing – one of the top selling ranges in the country – DVDs and fashion, including apparel, footwear, bags, headwear, sunglasses and jewellery so far. Hair dryers, straightners, and seasonal confectionery are additional categories that have been licensed for the programme launch. ° Source: BARB, C+S homes, individuals, kids 4-15, 1st Jan – 31st Oct 2007 |
