Celebrities Entertainment Markets Licensing Rights for “MILA – Design with a smile”

Celebrities Entertainment - March 2008

 
Celebrities Entertainment Adds another Family Brand to their International Brand Portfolio

Design with a smile! That’s the guideline MILA’s team of artists and designers follows. With brushes, pencils and a lots of love for detail they create always new funny characters that put us in a happy mood and express: "LIFE IS BEAUTIFUL!”

MILA reveals incredible licensing potential and – depending on image and product category – appeals to children or the whole family. The large variety of images and the unparalleled design have already made MILA a well-established design brand on the European market.

Originally, MILA was designed for ceramics, chinaware and glass. All ceramic products are little art works and hand-made single copies. So each individual item is a unique original.

Their philosophy “exclusive design in colourful realization” makes the MILA brand popular with young and old.

For more than 25 years, MILA continuously added new products and designs to their existing portfolio and today release more than 1600 individual items to the market. MILA products are distributed all over Europe and highest sales are achieved in Germany, Austria, Switzerland, France, Italy and Greece.

The team of Celebrities Entertainment will now manage licensing rights for MILA in Europe and extend the existing product portfolio, focussing on the categories apparel, footware, plush, bedding, stationery, children’s book, calendar, toys, games and gift items.