The Gruenwald-based brand management and media company m4e AG announces that it has signed an extensive deal regarding licensing & merchandising with the National Hockey League NHL.

„We are very proud of this deal that aims at a long-term cooperation with the NHL. We steadily continue pursuing our goals by consequently expanding our business area of sports rights“, says Hans Ulrich Stoef, CEO of m4e AG.

Founded in 1917 as a professional ice hockey league, the NHL is one of the four leading sports associations of North America. Already in the 1990ies, NHL-products were successfully sold in the German market. m4e AG is striving to continue and extend this success.

Besides the German Football Association (DFB), its national teams and the DFB-mascot „Paule“, m4e AG is also licensing & merchandising agent for the 100 Year Anniversary program of the IIHF (International Ice Hockey Federation), the governing body of international ice hockey and inline hockey.