Smiley and Concept One Announce New Partnership

Brandora Editorial Staff - July 2021

Ahead of its 50 year anniversary, the iconic lifestyle brand Smiley is delighted to announce its partnership with Concept One Accessories, working together on the release of a range of products from headwear, cold weather accessories, wallets, handbags and more, available in five territories.

“This partnership is a great opportunity for us and we are very excited to start working with Concept One” says Alex Ruiz, Senior Partnership Manager USA at Smiley.

Concept One, an industry leader in children’s and adult fashion accessories will manufacture and distribute Smiley products, spreading joy and happiness all over the US, Canada, Mexico, the UK and Australia from Spring ’22.