Ty brings cute Easter Beanies and Squish a Boo's on the market!

Ty - February 2021

Happy Easter!
Christmas is barely over and Easter is approaching in leaps and bounds. There is not much time between the two big festivals and yet Easter is a wonderful reason to look forward to the coming spring. That's why the Ty brand is launching especially cute and cheerful Easter beanies. The colorful bunnies 'Fuzzy', 'Buster' and 'Ryley' you just have to love. Add to this the cuddly chick 'Feathers' and the two Squish a Boo's 'Bloomy' and 'Popper' in two different sizes - Easter can come, because these additional sales drivers will push the business strongly!

Colorful Beanie Boo's for Easter!
Everyone knows them and everyone loves them - the wonderfully soft Beanie Boos with the cute googly eyes. They are a coveted collector's item among young and old. Now they're joined by four new characters that are perfect for Easter. Fuzzy, Buster, Ryley and Feathers are 15 cm tall and not only brighten up the Easter holidays. The little bunnies and the chick are soft, cuddly and wonderfully colorful. They are a perfect Easter souvenir. And for all collectors, the new beanies are of course a MUST, because they will be available mainly around Easter.

The Easter Squish a Boo's: round as a ball and fluffy soft!
They are spherical, fluffy-soft and two new Squish a Boo's characters: Popper, the squeaky yellow chick with a funny hairstyle as well as Bloomy, the colorful Easter bunny. The Squish a Boo's were already a real sales hit and revenue generator in 2020. They come in two sizes: the familiar 35 cm and a new size, 20 cm. The cuddly soft pillows are not only eye-catchers in every child's room, but are popular with young and old. They can be cuddled and are very comfortable due to the super soft filling. The Squish a Boo's are also already loved by collectors. The two Easter products are perfectly at home in the portfolio.

Once again, the world-renowned Ty brand proves that it is ahead of the game in the toy market and sets the right trends at the best time. Easter is going to be just as cuddly as Christmas - also in the retail trade, thanks to the cute new Ty products.