Good News from TF1 Licensing
BRANDORA Editorial Staff - May 20202 partnerships TF1 Licences awarded at the Licensing International Awards France
Prior to lockdown, licensing professionals met for the Licensing International Awards France, a ceremony that rewards the excellence and expertise in Licensing. At the previous edition, TF1 Licences was voted "Best Agent of the Year". Two new collaborations with TF1 Licences were distinguished again this year:
- "Best Licensed Product" for Epopia with Miraculous and the Smurfs.
- "Best Licensee" for L'Amy Group for Miraculous.
The Smurfs land at La Monnaie de Paris
La Monnaie de Paris pays tribute to the work of Peyo and his famous Smurfs through an original collection of more than 20 silver and gold coins bearing the effigy of the little blue characters! The coins are available for sales on the web site.
As soon as the museum reopens, visitors will be able to find the Smurfs minted on the 10 euro silver, 50 euro and 200 euro gold coins.
To support the families, the Smurfs also explain the barrier gestures with the UN.
A new brand identity for Marmiton
Launched in 1999, Marmiton celebrates its 20th anniversary and unveils a new graphic identity and a new signature "Cooking makes you happy".
With 21.4 million monthly users*, Marmiton has become firmly rooted in the daily lives of French people and has become the No. 1 social food brand in France. A strong leadership that also extends to the publishing side with a magazine that is the No. 1 in newsstand sales in its sector, as well as cookbooks that are best-sellers with more than 2 million total sales.
Today, the brand is evolving while maintaining the positioning that has made its success: sharing and transmitting the culture of cooking at home. This new identity is deployed around 2 major themes: simplifying life in the kitchen and raising awareness of the impact of food.
During the lockdown, Marmiton supported the French people by launching the operation #EnsembleEnCuisine with special recipes to cook from what’s found in your cupboard or to prepare with children. At the same time, Marmiton offers a live show hosted by famous chefs and challenges its community to share their best recipes from home.
www.marmiton.org/
Powerful comeback for The Voice with an exceptional partner – ibis
The Voice makes an incredible comeback on TF1 with an average of nearly 5.2 million viewers* for Season 9! A new edition placed under the sign of renewal and authenticity, including a 100% new coaches with Lara Fabian, Amel Bent, Marc Lavoine and Pascal Obispo.
A great family programme, The Voice is also a powerful showcase that appeals to many brands for partnerships. This year, a big new licensee joined the team! The hotel chain, ibis decided to speak with The Voice through a musical clip embodying 8 Talents from the programme and filmed in one of the chain's hotels, but also through various 360 in-house activations.
You'll also find flagship products such as the official video game "The Voice, La Plus belle Voix ", available on PlayStation®4 and Nintendo Switch™. Gamers will be able to put themselves in the shoes of real artists. Also Lexibook released The Voice products: from the guitar to the portable Bluetooth speaker, including the microphone and mini tower.
* Mediamat / Médiamétrie 2020
Koh-Lanta, a successful comeback
Koh-Lanta, or Survivor France, TF1's flagship programme presented by star presenter Denis Brogniart, achieved the best entertainment audience of 2020 with 7.4 millions viewers.
To celebrate this great success, it will now be possible to discover: « Koh-Lanta, L'ultime épreuve », an escape game from Les Livres du Dragon d'Or publications, to immerse yourself in the world of Koh-Lanta at home. With family or friends, just as the great survivors of the show, players will have to face several challenges in order to reach the secret island where the last challenge will take place. The game includes a 45-minute soundtrack and a poster.
* Mediamat / Médiamétrie 2020