Peanuts: Copyright Promotions and Krumbach reward their loyal costumers

Copyright Promotions - May 2007

Just in time for the summer season the licensing agency Copyright Promotions has entered into a refreshing partnership with the mineral water brand Krumbach. Their nationwide POS campaign “A loyal friend for loyal costumers” started in April: Each customer buying 20 crates of mineral water gets a 50 cm tall plush Snoopy for free. Customers buying twice the amount will be rewarded a 70 cm tall cuddly plush friend. Just send your receipts to Krumbach and you will receive your award by mail.

Joachim Knödler, Director Sales & Retail Copyright Promotions: “The Peanuts – and Snoopy most of all – are real classics. This fresh new cooperation targets children and parents alike and seeks to make Snoopy a part of every family. That’s why we will continue to support our Peanuts licensees and retail partners with more new activities in the future.”