Euro Lizenzen Announces Le Petit Prince Day

Euro Lizenzen - January 2020

We all know that Antoine de Saint-Exupéry’s masterwork The Little Prince, with over 200 million sold copies in 300 languages, since 1943, makes it not only the best selling children’s book of all times, but also a hero unlike other, capturing the hearts of all ages. Now The Little Prince licensor is launching the Le Petit Prince day, which is the occasion of celebrating this phenomenal character all around the world. The official day is June 29th, which is Saint Exupéry’s birthday, but the celebration will be from June to September of each year.

“Le Petit Prince Day celebrations would include exhibitions, cultural events, marketing actions, social media campaigns, opening of pop up stores, children’s events, launch of exclusive and limited edition range of products as well as partnerships, which will pay tribute to The Little Prince values” says Günter Vetter Managing Director of Munich based licensing agency, which manages the Le Petit Prince intellectual property rights in most of the countries in EU as well as Switzerland, Norway, Turkey and Middle East.
“The popularity of The Little Prince book in our territories is huge and this special celebration would also give us the opportunity of launching capsule collections with retail chains and designers” adds Günter Vetter.

This year’s theme is “Life Is An Adventure”. A special style guide with brand new illustrations and elements are now available for licensees and Euro Lizenzen welcomes new opportunities with leading partners all around Europe.