Nicoletta Costa partners with the Educational Srl Group

BRANDORA Redaktion - January 2020

Recognised children’s artist and illustrator, Nicoletta Costa, has signed a deal with leading European educational toy company, Ludattica, to create a range of sustainable games based on her instantly recognisable designs.

Launching at Nuremberg Toy Fair, the educational games and puzzles are manufactured from paper and cardboard, making them an environmentally friendly option. The products encapsulate the illustrator’s themes of cats, letters and numbers, giving children aged two and over access to imaginative and unique worlds through play.

The new toy range is set to include over 40 new products distributed worldwide from Q1 onwards, each with a learning through play approach for the preschool audience. The products utilise the bright, bold, fun illustrations of Nicoletta, to create an enticing range for children, parents and grandparents alike to enjoy.

Also part of the deal, LiscianiLibri, the publishing house of the group, will launch a collection of educational books. The first Christmas book, based on the cats theme launched in November 2019, with more to follow early in 2020.

Nicoletta Costa comments: “I’m delighted to be working with the Educational Srl Group to bring my illustrations to life. The new games and books are all designed to communicate with the child and lead them in an experiential path of growth through the crucial activity of play.”

Alessandra Lisciani, CEO of Ludattica and LiscianiLibri Group, comments: “We have received extraordinary feedback from Italian retailers during previews of the range and we are excited to showcase the products to European retailers at Nuremberg Toy Fair. Ludattica is a Worldwide Educational Reference Company and the games are designed to fuel children’s curiosity and desire for discovery through striking illustrations, creative design and high-quality materials.”

The Nicoletta Costa range will be displayed at Nuremberg Toy Fair on the Lisciani stand - Hall: H10.1 Stand number: D-28,E-15. All potential and existing customers and colleagues are invited to join the team on the stand to view the new products.