B&LLAs - Annual awards ceremony for Brand and Lifestyle Licensing open for entries

BRANDORA Redaktion - Dezember 2019

Companies wishing to pit their brand licensed merchandise, IP management and retail execution against the crème de la crème of the ever evolving brand and lifestyle licensing industry, are invited to submit entries and nominations here - www.brandlicensingawards.com/how-to-enter.html by Friday February 28th, 2020.

With categories spanning products, retailers, properties and brand ambassadors, there is something to celebrate and reward excellence in every element of the brand and lifestyle licensing industry, shining a dedicated spotlight onto this dynamic facet of the industry, which is distinct from entertainment and character licensing.

The 2020 awards, hosted by Max Publishing, once again welcome Brand Licensing Europe as the headline sponsor, and trade organisation Licensing International will also be supporting the programme.

Anna Knight, vp of licensing, Informa Markets said: “BLE is honoured to once again support the B&LLAs. Brands and lifestyle licensing is a really exciting space to be in right now – it’s growing, maturing and bursting with creativity.”

“Brands are embracing the potential of collabs with retailers and each other to give consumers exciting new products they love from brands they really connect with. The results speak for themselves, and that’s why the B&LLAs shortlist gets stronger by the year.”

Kelvyn Gardner, UK md of Licensing International, added: “As consumer products licensing grows to encompass ever-wider branches of IP, so does the realm of brands increasingly attract the keen interest of retailers, licensees, promotional partners and even so to speak, ‘each other’ in the various forms of collaborations and cross-promotions between brands.”

“Licensing International fully embraces the brands business, and the B&LLAs reflects excellence in this new and profitable business focus. Accordingly we are proud to be closely associated with this fine industry event.”

The winners of the Brand & Lifestyle Licensing Awards 2020 will be unveiled at an afternoon event held in the luxurious Grand Ballroom of the Hilton Park Lane, London on Wednesday April 29, 2020, which will be attended by over 425 retailers, licensees, brand owners and licensing representatives.

You can book tickets and tables by visiting www.brandlicensingawards.com/tickets.html or by emailing Clare Hollick at events@keystonecomms.co.uk.