Winsing unveils new toy lines for GG Bond and GOGO Bus in Hong Kong

BRANDORA Editorial Staff - October 2019

Winsing, a leading Chinese animation company for over 15 years, is planning to preview a number of toys related to its hit children’s animated show GG Bond and its successful new kids’ edutainment property GOGO Bus at a major event for professional buyers in Hong Kong.

The event, the Spring Toy Preview Conference Show, is held in Hong Kong in the autumn at the Regal Kowloon Hotel. Winsing Animation will be running the event and inviting toy distributors and buyers to attend. Attendees will have a chance to get a preview of next year’s toy offerings from one of China’s most successful producers of children’s entertainment.

At this year’s event, taking place from 14-18 October, attendees will be introduced to the new toys inspired by the long-term hit action-comedy GG Bond, whose 15th series is now in production, and edutainment and adventure show GOGO Bus, as its third series arrives across China.

Winsing’s productions are highly successful in China and making inroads into overseas markets – GG Bond is available on VOD in Malaysia and an English-language version of the show has already been produced. There is a strong retail presence for both GG Bond and GOGO Bus in China, and Winsing is now planning to expand its toys, merchandising and licensed products lines and to develop a Winsing Merchandising Ecosystem to support this expansion. The event in Hong Kong will allow the company to demonstrate how well its properties have already translated into toys and games in a major marketplace.