Poetic Brands appoints Anne Bradford to head new division

BRANDORA Editorial Staff - September 2019

Licensed clothing specialist Poetic Brands has announced the appointment of Anne Bradford to the post of Director of its Children’s wear, Babywear and Accessories division.

The new appointment and division come in response to a steady growth in Poetic Brands’ adult clothing business and the company’s belief that there is a further opportunity to grow into further areas. There has already been significant interest from both licensors and retailers in Poetic Brands’ plans to move into this new business area.

Anne Bradford’s background certainly makes her uniquely qualified for this high-profile role.

Prior to joining Poetic Brands Anne has held roles including General Manager of Blues Clothing, Sales Director for TVM Fashion Lab Ltd, and Commercial Manager for Babywear Specialist A&J Carter. She has also worked at the Fielding Group and Bhs, where she started her career in the industry buying.

Anne says: “Having established itself as a key player in licensed adult apparel Poetic Brands are well positioned to expand into Children’s wear, Babywear and Accessories.”

“Whilst the market is challenging at the moment there is still demand for innovative commercial product. Being part of the PDS Group allows us access to extensive sourcing and manufacturing with in-country offices all over the world. Couple this with the company’s zero tolerance on non-compliance and there are strong foundations to build on. We are also committed and focused to looking at sustainability and how we can encompass this into product throughout its life cycle.”

Elliott Matthews, Executive Director of Poetic Brands, says: “We are really pleased to have Anne on board and very much looking forward to what she and her team build over the forthcoming years. Her background and experience in licensing, sales and buying perfectly suit the demands of this exciting and important new role.”