Consumer Products Take Centre Stage across Europe, Turkey and Asia

BRANDORA Editorial Staff - September 2019

Animaccord, the international licensing company and studio behind the worldwide hit animated series Masha and the Bear, announces new consumer products deals in Eastern Europe, Turkey and Asia.

Egmont, one of the leading publishing houses in the world, will introduce a number of new branded products in Poland and Eastern Europe, including specials for Back To School and dedicated promotions running across October and in the build up to Christmas.

Trefl, one of the largest puzzles producers, and board game producer Tactic will release in the UK and Ireland Masha and the Bear Maxi Puzzles and “Race to the Tree house” board game respectively with the products available at the Entertainer stores.

Brandcrafters, a Turkish producer of home textile, will develop a range of bedding, home textile and décor items, stationery sets, outdoor tents and scooters. Products will be distributed in ŞOK retail chain, which operates more than 4000 stores across Turkey.

Simba Thailand launched Masha and the Bear dolls, figurines in blind-bags and playsets in “7-eleven” supermarkets and Asia book stores. Simba is also introducing branded dolls and playsets in Vietnam. In addition, Animaccord continues to expand its reach in Asia with the opening of a new Hong Kong office this year.