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Hit UK Kids Series Joins “qubo” Programming Line-Up Airing on NBC, Telemundo and ION Autumn 2007 Entertainment Rights Plc ("ER"), the UK's leading global media group specialising in the ownership of children's and family programming, characters and brands, announced today that its hit UK children's series, Postman Pat®, will premiere on US network television this autumn as part of "qubo," the multi-platform television network for children, currently airing on NBC, Telemundo and ION Television.
Jane Smith, Chief Commercial and Creative Director, Entertainment Rights said, "We are delighted that Postman Pat will premiere on qubo this autumn. Millions of US kids and families will now be introduced to a beloved series that has been delighting international audiences for 25 years." qubo, which initially debuted in September 2006 as analog programming blocks on NBC, ION Television and Telemundo, has delivered strong ratings performances. For the recently completed fourth quarter, qubo on NBC is up 52 percent in Kids 2-11 versus the same period a year ago. |