Sesame Street products now available at www.sesameworkshop.org

Brandora News - December 2006

 

A fuzzy storybook and a furry giggle are just a few clicks away.

Sesame Workshop, the nonprofit educational organization behind Sesame Street, is offering a wide selection of educational and fun Sesame Street products in the new online Sesame Store.
The store is available through a link on the Sesame Workshop homepage: http://www.sesameworkshop.org. Revenue from the sales of all Sesame Street products helps Sesame Workshop deliver its not-for-profit mission in the U.S. and around the world.

"Sesame Workshop's priority is to create a first-rate educational destination-one that is interactive and encourages a love of learning for young children and their families," said Terry Fitzpatrick, Executive Vice President of Distribution, Sesame Workshop.
"Over time, we were seeing more and more visitors wanting to extend the Sesame experience through products. As a result, we are now offering a value added service that will help our users find DVDs, books, and music featuring the beloved Sesame Street characters they know and trust."

Because the site is focused on Sesame Street and because users can browse for products by either category or characters (such as Big Bird, Elmo, or Cookie Monster), it is easy to find what you want. Users may also find a broader selection of products than may be readily available in stores. Advertisements for the Sesame Store will not run in the kid's areas of the site.

Current products available in the Sesame Store include DVDs, music, books, clothing, and toys and plush. More products will be added over time. The Sesame Store is operated by Resolution, Inc.: http://www.resodirect.com/. Sesame Workshop is a nonprofit educational organization making a meaningful difference in the lives of children around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street.

Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like Dragon Tales, Sagwa, The Chinese Siamese Cat, Pinky Dinky Doo and groundbreaking multimedia productions in South Africa, Egypt and Russia.

As a nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Tales, Sagwa, and Pinky products back into its educational projects for children around the world.

Find the Workshop online at www.sesameworkshop.org.