The Brandstaetter Group and the INK Group, announce today they are moving forward with creating an extensive content portfolio for one the popular themes of Playmobil.

Based on the joint vision of high value and ubiquitous entertainment that meets the demand for multi-format content, this first co-development project between the companies will conceive a diverse lineup of episodic animation, as well as gaming and virtual reality applications.

“We look forward to collaborating with the INK Group — a well-versed specialist in digital entertainment — and to a new, creative facet to the PLAYMOBIL brand experience." According to the Management Board of the Brandstaetter Group, details of the planned animation series will be announced shortly.

“It’s great honor that the quality-first approach and the premium storytelling INK lives by are being recognized by such an iconic toymaking leader”, says Claus Tømming, Managing Partner of INK Group. “With the highest respect for PLAYMOBIL and its fans, who deserve nothing but the very best, we are dedicating all of our trademark unconventional creativity to bring the story behind those 7.5 cm fellows to screens and homes across the world.”