Do you remember Sarah Kay?

Euro Lizenzen is pleased to announce that they have joined forces with John Sands Australia to represent the iconic brand “Sarah Kay” in several European territories.

Created in the 1970s by Australian artist Vivien Kubbos and resurrected from the archives in the late 90s, “Sarah Kay” resonates with mothers and young girls alike. She is also a star in social media with growing popularity on Facebook, Pinterest, Twitter and Instagram.

Meet “Sarah Kay”, lover of sunshine, springtime and floppy hats. A country girl at heart, she’ll choose gardening gloves over sparkly accessories any day of the week. Her favourite jeans are well worn-in, and her ideal footwear is none at all. Friend of animals, grower of flowers and fruits, her place of preference is anywhere outdoors – but especially in the garden. Little sister and big dreamer, she cares deeply for her family, friends and the world in which they live. Kind in spirit and full of heart, she believes that we can make that world a better, more beautiful place, starting right in our own backyards.

“Sarah Kay” is a global brand represented in 4 continents, 30+ countries and over 10 languages. With 9 style guides and hundreds of images to choose from, to suit your requirements, licensing opportunities are now open through Euro Lizenzen across many categories in several European territories.

Another heart warming property in Euro Lizenzen portfolio is Antoine de Saint-Exupéry’s masterwork “The Little Prince”. This iconic book, which brought to world a magical quest for love, friendship and respect, capturing the hearts of all ages; has sold more than 200 million copies worldwide. The book which bridges generations, enjoys worldwide popularity. 90% of the children and 92% adults read and loved the book.

“The Little Prince” first published in 1943 is celebrating his 75th anniversary this year and there are several great new product launches, which also includes a high-end pen collection from Montblanc.

“Le Petit Prince” considered one of the most-translated works in the world, it transcends boundaries, gives way to creativity. For this good reason there exist a great style guide with original illustrations as well as design elements like borders, frames, all-overs and new artwork additions every year, which enables licensees to develop products with boundless creativity.

Munich based leading, independent licensing agency is well known for representing classic properties with literary origin. One of them is the best-known and best-selling comics series in Europe, namely “Lucky Luke”.

The “Lucky Luke” comic book series, created by Belgian cartoonist Morris in 1946, takes place in the American Old West and features the titular “Lucky Luke”, a cowboy known as the “man who shoots faster than his shadow”. Helped by his faithful horse Jolly Jumper and hindered by Rantanplan, the stupidest dog in the universe, Lucky Luke´s duty of getting people out of trouble is full of laughs and adventures.
The successful “Lucky Luke” licensing programme is growing everyday and at BLE Euro Lizenzen will be looking for licensing opportunities, for the famous “poor lonesome cowboy”, in the categories of apparel, accessories, home & living, stationary, toys & games, gifts and promotions.

Another high successful comic hero, represented by Euro Lizenzen, is “Asterix”, which will be celebrating its 60th Anniversary in 2019.

It will be another great year for the “Asterix” brand, full of events with several new product launches as well as a theatrical release of a new 3D CGI movie “Asterix The Secret of the Magic Potion” in December 2018 in France and in March 2019 in Germany. The celebration will continue with a new comic book launch in October 2019.
“To support all these activities, the licensor has developed two new style guides, “Magic Potion” and “Vintage Collection”, which are now available to the licensees.” says Günter Vetter, Managing Director of Euro Lizenzen, and continues “the leading licensees like Ravensburger Spieleverlag, Universal Music Group, Tex-Ass, Ibena , Logoshirt, Könitz Porzellan, Pegasus, Winning Moves, Kosmos, Drink Department One, teNeues, Dumont Kalenderverlag, Zweifel, Curly & Smooth, Walsroder, will continue to establish the Asterix licensing programme by developing brand new products in 2019. Join to the 60th Celebration, join to the Gaul Power!”