Princesse Tam Tam and Frida Kahlo - Romantic February

Barcelona based Art Ask Agency, have made an exciting collaboration with Princesse Tam-Tam, from the Fast Retailing Co., Ltd, for Frida Kahlo, in the run up to Valentine’s day. Frida in Love!

With store front displays in 133 stores and online presence on the Princesse Tam-Tam web shop home page, Frida is forefront with her words and expression of love for Diego Rivera.
www.princessetamtam.com

Launched at the end of January and due to run through until the summer, Frida Kahlo’s association with this top worldwide lingerie and loungewear retailer brings romance and style to the collections on sale.

“The Frida Kahlo Corporation celebrates the life, the art and the sensuality of Frida Kahlo with a special campaign for lingerie collections at Princesse Tam-Tam; the collection reflects Frida’s strength, vulnerability and unusual beauty with an unapologetic style.” Beatriz Alvarado head of International Affairs at the Frida Kahlo Corporation.

In addition to Princesse Tam-Tam, Fast Retailing Co., Ltd also own Uniqlo and Comptoir des Cotonniers among other brands.

Frida Kahlo and her licensed merchandise is currently enjoying a surge of interest and success. With the V&A exhibition (Frida Kahlo: Making Her Self Up) running from June to December 2018, the launch of the latest style guide on international women’s day on the 8th of March and female empowerment being an essential added value for the largest section of consumers, Frida Kahlo licensing is constantly signing new partners.