Santoro is delighted to announce the appointment of entertainment front runner Rainbow SRL as its licensing representative for Italy, France & Turkey. Ranked #11 amongst global licensors, Rainbow will be adding Santoro’s renowned Gorjusscollection to an impressive brand portfolio.

Rainbow will be harnessing a spiralling growth for Gorjuss. In French and Italian territories, Santoro already has astrong BTS presence as well as longstanding success in DTR apparel and discussions have now opened to explore a cross-section of categories including Toy, Food and HouseholdGoods.

Rainbow Group’s SVP, Licensing and Acquisitions Cristiana Buzzelli shares her enthusiasm for the partnership, saying «We are so excited to represent a great lifestyle brand like Gorjuss, which so perfectly fits our portfolio and DNA as a company. We are ready to bring Gorjuss into Italy, France and Turkey and work with the best licensing partners in our territories».

Santoro’s Co-founder and Creative Director Meera Santoro agrees, saying «Likewise we are thrilled to be working with a company that has such strong synergies with our own. Working with this dynamic enterprise, we cannot wait to see how Gorjuss continues to blossom in the global market».

This major licensing collaboration was launched officially at BLE 17 where the two companies’ stands faced one another in partnership.