The German brand management and media company m4e AG has appointed Alicom Licensing as the licensing & merchandising agent for its internationally successful brand “Mia and me” and the latest preschool production “Wissper”. Alicom will develop the Nordic licensing program on both properties and is already in negotiations with Baumhaus Verlag, the children’s book imprint of Bastei Luebbe AG, to represent the “Wissper” publishing range in its territories as well. “Mia and me” has been broadcasted successfully on various channels since 2013 in Nordic, while “Wissper” was launched in Finland in August 2016 on YLE, gaining an average share of 78% at 4‐9 year‐old kids, and in Sweden in December 2016 on SVT, averaging 50% market shares at 3‐6 yearold kids. “We are very excited to be partnering with m4e to develop their brands in our markets. I see great things coming up for “Mia and me” and “Wissper”. We have already seen an interest from different companies in different branches.” says Robert Jardland, Sales Excecutive at Alicom. |
