Sanrio Awards Leomil as best Hello Kitty Licensee 2015-2016

“Best Licensee” for 2015-2016 by Sanrio, for the Hello Kitty franchise in the MENA region. Sanrio and Leomil have been long standing partners in many regions across the world; Europe, Russia, Middle East and Latin America. “Even though the overall business for retailers in MENA is challenging, we have been able to secure very stable growth with Hello Kitty throughout the seasons” says Dieter Vyls, International Sales Director of Leomil (as part of The Cortina Group).

“Hello Kitty for us has been and continues to be a classic franchise in the world of licensing. A licensing pillar that continues to secure space on shelves and bring consumers to retail.” says Tsirah Milhado, senior representative of Leomil. “We are very happy with the recognition from Sanrio for the ongoing effort to secure a spot for Kitty on the footwear shelves.”