Santoro’s Gorjussis set to make a statement at Toy Fair 2017

BRANDORA Redaktion - Dezember 2016

 
What’s New for Nuremburg?

 
Santoro is anticipating a great show for their iconic Gorjuss collection at the upcoming Toy Fair in Nuremburg. Twelve Gorjuss licensees will be showcasing their innovative products which, selling to over 20 countries worldwide, will be getting 2017 off to a flying start.

“Here at Santoro we are hugely excited about Toy Fair 2017, with the presence of such a wide range of new product releases and categories for Gorjuss,” comments Jo Campbell, General Manager. “The event really goes to show Gorjuss’ growth within the toy industry, and we can’t wait to see where 2017 will take us.”

Santoro is particularly excited about the expanding doll category for Gorjuss. EducaBorraswill be displaying their Fofuchadoll-making kits for Gorjuss’s Ladybird (already the top selling Fofuchain Spain), and Paola Reina, who launched their Gorjuss dolls at Toy Fair 2016, are launching new dolls and separate dolls’ clothing. Spanish licensee CYP Imports will be displaying their rag dolls, as well as their new range of Gorjuss fashion and lifestyle accessories including hair accessories, jewellery boxes, watches and alarm clocks.

In the games category, EducaBorrasand Jumbo B.V, will both be showcasing their jigsaw puzzles that have extended Santoro’s Gorjuss into new Northern European and Scandinavian markets, as well as Spain.

Newcomers to Gorjuss for Santoro this year, ComansiS.L. will be unveiling their first series of collectable PVC figurines for Spain, while Sequin Art UK will introduce their first stunning sequin kits to the Gorjuss arts and crafts market.

With products ranging from board games to beach accessories, luggage bags to lunchboxes, Santoro’s Gorjuss has a breadth of appeal that spans across the ages, and is truly becoming a phenomenon.