WBCP EMEA signs magical deal with Panini for J.K. Rowling’s Wizarding World

Warner Bros. Consumer Product EMEA (WBCP EMEA) and Panini today proudly reveal details of a global deal for a series of new sticker and trading card collection.

The first launch is a 32-page album – featuring the most beloved characters and beasts from across all the movies within J.K. Rowling’s Wizarding World – which is central to the new collection. In addition to the iconic scenes from the Harry Potter film series, the card collection includes key scenes from Warner Bros. Pictures’ highly anticipated feature film Fantastic Beasts and Where to Find Them. The all-new adventure is set in a new time and place in the wizarding world, coming to cinemas on 18th November 2016. A total of 240 stickers, including 96 specials, will be available for fans to collect. Each pack will contain five stickers and will be priced at around €0.70 per pack.

Panini’s J.K. Rowling’s Wizarding World collection starts rolling out across the EMEA region this month (November 2016). The collection will be available to buy at outlets such as CTN’s, Kiosks, Grocers and toy stores.

Julian Moon, Senior Vice President EMEA, Warner Bros. Consumer Products says, “We’re delighted to be working with Panini on J.K. Rowling’s Wizarding World sticker and trading card collection. The Panini team has been involved with the Harry Potter franchise since the very beginning, having produced the sticker album collections since the first film. They have a deep understanding of the power of the brand and we’re delighted to be working with them again on this deeply engaging and immersive product, now including Fantastic Beasts and Where to Find Them.”

“We couldn’t be more excited about our movie and sticker album tie-in,” commented Peter Warsop, Panini’s Group Licensing Director. “When you consider the enormous success of our previous Panini launches for the Harry Potter films, along with the anticipation and excitement building around Fantastic Beasts and Where to Find Them, we believe fans worldwide will be going crazy to start their new collections. The completed albums will form a memorable treasure of all that is best about the Wizarding World adventures.”