Mia and me flies into Chinam4e - October 2016 |
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m4e AG has appointed the Chinese kids and family entertainment company UYoung Culture & Media to distribute all audio-visual rights of Mia and me in mainland China.
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The CGI-animated hit TV series „Mia and me”, produced by Hahn & m4e Productions GmbH and sold to more than 80 territories, is making its way into the Chinese market for the very first time. The German brand management and media company m4e AG, responsible for the property’s worldwide distribution, has brokered a deal with UYoung Culture & Media Co., Ltd, one of China’s leading kids companies. UYoung will represent all TV-, home entertainment and digital rights of „Mia and me” (78 x 23 minutes) in mainlaind China and is planning a roll out across multiple platforms in early 2017. “The challenge of bringing our popular and successful TV series ’Mia and me’ to China has always been huge. We finally succeeded in finding the perfect partner for this endeavor in UYoung”, explains Bernd Conrad, m4e’s Commercial Director for the Asian markets. “We are looking forward to growing a prosperous partnership with UYoung!”Clara Yang, General Manager of UYoung Acquisition & Distribution, says: “It is exciting to become the exclusive agent for m4e on ‘Mia and me’. We strongly believe this hybrid of CGI-animation and live action will be welcomed by tens of millions of viewers across multi-platforms in China.” |
„Mia and me“ is created by Gerhard Hahn and a production of Hahn & m4e Productions GmbH – a joint venture between m4e AG and Gerhard Hahn. The series is co-produced by Rainbow and ZDF German Television Network. Season 2 was launched in spring 2015 and is successfully broadcasted in Germany, Italy, France and many other territories. Season 3 will be available in early 2017, while season 4 and a feature film are currently in development.