This year’s instalment of the Show will see the return of Chelsea FC Licensees and regular exhibitors: Forever Collectibles, Sourcelab, Scoredraw, Brecrest, Hy-pro and Storm International. Many new, innovative products will also be on display, from a host of first-time exhibitors. Ones to look out for include Staramba, who create 3D printed figurines of players, ensuring complete likeness is captured by scanning the players first. Other new exhibitors at the show include Terracewear and Sporting Wallpaper.
There will also be a strong contingent of International exhibitors, notably US-based companies including: children’s outerwear company Outerstuff and sport’s lifestyle brand ’47. European exhibitors include Sport Design Sweden, Fritsche Accessories. Football Clubs and Federations who have attended previous editions of the Show include the majority of Premier League and Championship clubs, notably Manchester United, Manchester City, Liverpool, Arsenal, Tottenham and The FA, as well as many of the top European clubs including, Real Madrid, Juventus, Inter Milan and Ajax. As well as football, the show caters to all sports, with many of the exhibitors already holding licenses across a multitude of different sports and brands. |
Chelsea FC have operated a licensing programme for the past sixteen years, which has enjoyed increasing success, mirroring the club’s on-field achievements over this period. Keen to support their licensees – which now number in excess of 70 globally, the Club wanted to provide them with the platform to showcase their goods and services to a large number of key customers in the sports merchandise industry. The Sports Merchandise and Licensing Show provides exactly this opportunity - set against the backdrop of one of the most iconic venues in football. 
The show caters for all areas of the licensing industry: Kibo will promote their digital products; with digital licensing presenting a major area for growth for many football clubs.