Capell signs long-term license agreement with HEAD Sport GmbH covering HEAD branded products.BRANDORA Redaktion - September 2016 |
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Capelli New York is proud to announce the signing of a license agreement with HEAD Sport covering the use of the HEAD brand on Fitness products. The agreement allows Capelli to develop and market HEAD branded products in North America. The new line will focus on all areas of fitness and include strength training, speed training, yoga, running and hydration accessories and personal fitness gear. Capelli will supply major retailers with these HEAD branded products and is set to launch in stores Q2 of 2017. "We are extremely excited to be selected as the fitness licensee by HEAD” said George Altirs, President & CEO of Capelli New York. "To be associated with the iconic HEAD brand is an honor and we believe with our proven expertise in the market, we have an unlimited opportunity to deliver innovation and quality product in the marketplace.” “We have decided to team up with Capelli New York for this line of products because we believe that with Capelli New York’s footprint in the sporting goods and fitness gear area they will be our ideal partner to interpret HEAD’s values and strengths. Furthermore we believe that the success of HEAD’s Fitness and Health products in other parts of the world like e.g. Europe or Asia, will also help to conquer one of the most important fitness market in the world, which is North America. We trust to have found with Capelli New York our best sparring partner for this challenge", says Giuseppe Faranna, Vice President Division Manager Licensing, at HEAD Sport GmbH. |
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